The Achievement Motive

""The Achievement Motive"" by David Clarence McClelland is a pioneering work in psychology that explores the fundamental human need for achievement. Based on extensive research, the book argues that the desire to achieve is a key driver of human behavior, shaping our attitudes, beliefs, and actions. McClelland identifies three key components of the achievement motive: the need for achievement, the need for affiliation, and the need for power. He argues that these needs are shaped by early experiences and socialization, and that they can have a profound impact on individual and collective behavior. The book also explores the implications of the achievement motive for education, work, and social policy, and offers practical advice for individuals and organizations seeking to foster achievement-oriented behavior. Written in clear, accessible language, ""The Achievement Motive"" remains a classic work in psychology and a must-read for anyone interested in understanding human motivation and behavior.Additional Author Is Edgar L. Lowell.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.